8 Ways To Attract More Customers To Your Small Business
For a small business owner, attracting more customers is the goal but this can be an arduous yet rewarding process. In general, the following broad categories of target customer development activities should be included in your marketing strategy: fostering relationships with existing customers, building brand awareness and transforming your target market from prospects to satisfied customers.
Ways To Attract More Customers To Your Small Business 2024
- Ask Current Customers for Referrals
- Offer Limited-Time Specials, Sales, and Promotions
- Develop Business Partnerships to Cross-Promote Each Other’s Products
- Ask Happy Customers for a Rating or Product Review
- Make your Website Delightful and User-Friendly
- Write Valuable Blog Content for Your Target
- Get Active on Social Media
- Support Your Community
1. Ask Current Customers for Referrals
Although referrals are a great way to gain new clients, most individuals won’t think to offer one unless you specifically ask. So, you must actively ask for referrals from your happy clients if you want to get them. By following up with clients after a sale to address concerns and solicit recommendations, you may include this request in your sales process.
After a consumer receives their order, you might automatically send them an email if your company offers eCommerce services. Also, if you run a firm that sells to consumers, you might think about rewarding customers who refer other clients by giving them a little discount or a gift. Nonetheless, make sure to constantly provide your clients with incentives for their referrals.
2. Offer Limited-Time Specials, Sales, and Promotions
Customers who are on the fence about using your product or service may opt to give you a try if you offer a free trial, sample, or introductory discount.
Then you can send them marketing messages to entice them to use your goods and services more frequently or to try new ones.
3. Develop Business Partnerships to Cross-Promote Each Other’s Products
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Look for businesses that service comparable clientele but are not your direct competitors.
Customers of each business can benefit from sales and discounts provided by the other. You need to plan and fine-tune your elevator pitch. This collaborative effort draws in new customers.
4. Ask Happy Customers for a Rating or Product Review
89% of consumers worldwide read product reviews before making purchases, according to TrustPilot. Before ever speaking with a sales representative, even B2B buyers conduct the vast bulk of their research online.
Thus, whether it’s Yelp, TripAdvisor, or G2, it’s imperative that you encourage your clients to leave you an online review on a site that is pertinent to your sector. Reviews boost credibility and trust, which will help you draw in more new clients.
5. Make your Website Delightful and User-Friendly
Buyers start their decision-making process by completing internet research, whether your firm is B2B or B2C.
They will just switch to another website if yours is unclear or challenging to use. Hence, it’s crucial that your website is simple to comprehend and navigate and that website visitors can clearly understand your value proposition.
Visitors to websites seek instant confirmation that they are on the correct page. Consider these points to make it simple for them.
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1) Ensure the information on your website is understandable by stating:
• Activities of your business
• Why your approach is superior
• How to locate the thing they’re seeking for
• Your desired course of action for them
• Engage with customer support
• Especially if you are local, provide your company name, address, and phone number.
2) Depending on the visitor’s level of purchase readiness, give them options on how to act. One of them could be:
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• A free trial or account registration
• Getting a substantial discount by signing up for your e-newsletter
• Get a free report by downloading it.
• Request a demo, a free estimate, or a consultation
• A webinar registration
3) Since many website visitors now use their mobile devices to conduct preliminary research, your website must be mobile-responsive.
4) Verify that none of the links on your website leads to a 404 Page Not Found error and that they all load to the appropriate pages.
The likelihood of converting website visitors into leads or customers is reduced if any of these factors are neglected.
6. Write Valuable Blog Content for Your Target Audience
Compared to outbound marketing, content marketing generates more leads by a factor of over three and costs 62% less. So, there is no excuse not to utilize this cost-effective marketing strategy.
It gives you the chance to inform your audience while showcasing your knowledge and earning their trust. Additionally, getting people to subscribe to your blog allows you to maintain your name top-of-mind while bringing potential buyers back to your website. Hence, when they are ready to make a purchase, they are more likely to choose your solution.
7. Get Active on Social Media
If you’re going to spend the time writing content, why not share relevant excerpts on the social media sites where your audience is most active? Provide a descriptive introduction and a link to your most recent blog article.
8. Support Your Community
It’s a terrific approach to draw attention to your business by taking part in community activities in your area. Offer support to a cause close to your heart.
Getting your name in front of more potential clients while supporting a cause that is dear to you will be a win-win situation. Consumers will be drawn to your business because they like to support socially responsible companies.
