Top 10 Highest Paid Nigerian Celebrities On Instagram
Instagram, a colossal social media platform with approximately one billion active monthly users, plays a pivotal role in the digital landscape. Beyond its function as a content-sharing hub, Instagram serves as a lucrative space where brands and multinational corporations strategically collaborate with celebrities and influencers. This symbiotic relationship aims to leverage the massive following of these personalities to endorse products, thereby boosting sales. The ensuing list meticulously details the highest-paid Nigerian celebrities on Instagram.
The compilation of this ranking draws from comprehensive data gathered by Hopper Hq, a reputable website dedicated to curating information on the earnings of global celebrities on Instagram.
Top 10 Highest Paid Nigerian Celebrities on Instagram
- Davido – $128,300
- Yemi Alade – $88,100
- Funke Akindele-Bello – $83,600
- Tiwa Savage – $78,600
- Wizkid – $77,000
- Mercy Johnson-Okojie – $65,300
- Mercy Aigbe – $61,500
- Adesua Etomi – $26,700
- Bisola Aiyeola – $19,200
- Toke Makinwa – $18,300
1. Davido
Davido, a multiple award-winning singer, secures the top position with nearly 24 million followers, making him the highest-paid Nigerian celebrity on Instagram. Impressively, he stands as the second-highest in Africa, trailing only behind Mohammed Salah. Globally ranked 53, Davido commands a substantial fee of $128,300 per sponsored Instagram post according to the Hopper HQ rich list. Beyond his Instagram earnings, Davido's estimated net worth of $19 million primarily stems from endorsement deals, music sales, and stage performances. Renowned as one of the continent's foremost music acts, Davido's influence extends far beyond Instagram.
2. Yemi Alade
Yemi Alade, a highly accomplished singer, clinches the second position with 16.7 million followers. Her prominence is not only reflected in her Instagram following but also in her standing as the third-highest paid Nigerian celebrity on the platform in 2022. Hopper HQ places her at the 67th spot globally and third in Africa. Yemi Alade's lucrative Instagram career sees her earning $88,100 per sponsored post. Beyond social media, she commands a minimum of $75,000 per show outside Nigeria, solidifying her status as one of the highest-paid artists in the country.
3. Funke Akindele-Bello
Funke Akindele-Bello, a distinguished Nigerian film actress and producer, claims the third spot among the highest-paid Nigerian celebrities on Instagram in 2022. Boasting 15.2 million followers, she commands a substantial fee of $83,600 per sponsored post on Instagram. Hopper HQ places her at the 70th position globally and fourth in Africa. Funke Akindele is widely acknowledged as one of the finest actresses in Nigeria, with accolades such as the Africa Movie Academy Award and the Africa Magic Viewers Choice Awards underscoring her contributions to the entertainment industry.
4. Tiwa Savage
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Tiwa Savage, the self-acclaimed Queen of Afrobeats, secures a noteworthy position on the list with 14.9 million followers. Her Instagram earnings of $78,600 per sponsored post place her at the 74th spot globally and fifth in Africa, according to Hopper HQ. Tiwa Savage's musical journey began with backup vocals for international artists like George Michael and Mary J. Blige. Returning to Nigeria, she has become a formidable force in the music industry, recognized for her significant impact on the African music scene.
5. Wizkid
Ibrahim Ayodeji Balogun, popularly known as Wizkid, enters the list with 14.4 million followers and $77,000 earnings per sponsored post on Instagram. As a Grammy award-winning singer, Wizkid holds the 79th spot globally and seventh in Africa. Widely regarded as one of the greatest musicians from Africa, Wizkid's track Essence stands out as one of the best-selling tracks on the continent, with over 2 million copies sold in the United States. Notably, he is the richest and highest-paid musical artist on the African continent.
6. Mercy Johnson-Okojie
Following Wizkid is the exceptionally talented actress, Mercy Johnson-Okojie, with 12.5 million followers. Earning $65,300 per sponsored post on Instagram, she ranks 90th globally and eighth in Africa. Mercy Johnson-Okojie, who embarked on her acting career right after secondary education, has firmly established herself as one of the best in the industry. Her numerous awards, including the Africa Movie Academy Award and the Africa Magic Viewers Choice Awards, attest to her prowess in the world of entertainment.
7. Mercy Aigbe
Controversial figure Mercy Aigbe makes her mark among the highest-paid Nigerian celebrities on Instagram, earning $61,500 per sponsored post with 10.8 million followers. She secures the 92nd spot globally and ninth in Africa, according to Hopper HQ. Mercy Aigbe's acting journey began with appearances in popular soap operas, including the well-known TV drama series Papa Ajasco. Since then, she has featured in numerous Yoruba movies, earning accolades such as the City People Award.
8. Adesua Etomi
Nollywood actress Adesua Etomi Wellington, with 4.7 million followers, stands out as one of the highest-paid Nigerian celebrities on Instagram. Earning $26,700 per sponsored post, she secures the 136th spot on the Hopper HQ global ranking. Adesua's acting career commenced in 2014 with a role in Knocking On Heaven’s Door. Her exceptional talent earned her the Best Actress in a Drama award at the 2016 Africa Magic Viewers Choice Awards for her role in the 2015 romantic drama film Falling. Notable appearances in movies such as The Wedding Party and SugarRush further solidify her position in the industry.
9. Bisola Aiyeola
Reality TV star Bisola Aiyeola, with 3.1 million followers, emerges as one of the highest-paid Nigerian celebrities on Instagram, earning $19,200 per sponsored post on the platform, according to Hopper HQ. Making her first TV appearance on MTN Project Fame West Africa in 2008, where she secured the fifth position, Bisola gained further recognition by being the first runner-up in the 2017 series of Big Brother Naija. Since then, she has expanded her career to include appearances in several movies, showcasing her versatility and earning a notable place in the entertainment industry.
10. Toke Makinwa
Concluding the list of the highest-paid Nigerian celebrities on Instagram is the controversial On-Air Personality (OAP) and media personality Toke Makinwa, with 5.1 million followers. Toke, who also doubles as a movie star, among other roles, commands $18,300 per sponsored post on the platform. Ranked 165 on the Instagram rich list global ranking and nineteenth in Africa, she made her major media debut on Rhythm 93.7 FM’s The Morning Drive show as a co-host. In 2012, she hosted the Most Beautiful Girl in Nigeria (MBGN) beauty pageant, showcasing her versatility in the media landscape.
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In conclusion, the top 10 highest-paid Nigerian celebrities on Instagram showcase a diverse range of talents, from music and acting to reality TV. This list, compiled with meticulous attention to data from Hopper Hq, highlights the significant influence these personalities wield not only in Nigeria but on a global scale through the powerful medium of Instagram.
