Value Addition You Should Know In Poultry Business
When you add value to a product, you increase the perceived value of the product. When adding value to chicken a farmer gives more value to chicken and its products before offering it to the customers which will make customers willing to pay more for it.
Advantages of value addition
- Adding value to chicken, especially to meat and eggs increases its life span
- The increasing value increases convenience to consumers.
- It mitigates losses that you can go through while trying to sell such as meat going stale. Value addition creates a more significant market opportunity and can easily satisfy the demand for products.
When To Add Value To Your Poultry Business
If you want to have a competitive edge over your business rivals, then it is time to add value to your chicken.
It will benefit you in reducing losses from chicken meat going bad and your eggs breaking.
Furthermore, value addition will also reduce waste tremendously. You will be able to make money from simple things including feathers and chicken waste
Chicken Products You Can Add Value To
Eggs
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Value is added to eggs by breaking them. The liquid then undergoes filtration, mixing, and stabilization and is finally blended. After this, it is pasteurized to ensure that any pathogens are killed before being cooled into liquid form.
After that, you can opt to dry it into powder form or freeze it. Egg powder can last up to four years.
Furthermore, it is easy to use since all you need to do is mix it with water. Bakers are increasingly embracing the use of powdered eggs in their trade.
By-products
You can add value to chicken by-products such as feet and heads by packaging them and selling them as pet food. You can get an extra coin by drying chicken feathers. They are a good fibre source and can be used to make pillows and cushions.
Chicken excretions are a good source of manure. You will not miss a farmer or two who will buy organic fertilizer from your chicken farm. You can dry chicken blood and make money from selling it as a fish meal.
Semi-Cooked Chicken
You can spoil your consumers for choice by putting semi-cooked chicken strips on the shelves. Just ensure that they are flavoured and seasoned. Your market will include hotels, schools, hospitals, and supermarkets.
Marinated Chicken Parts
Marinated chicken parts have increasingly become popular. Most customers, especially the chefs from restaurants, like marinated chicken. They find them juicy with a great aromatic taste. You will have saved the chefs lots of time in marinating the chicken because it takes up to 72 hours.
Boneless chicken products
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Boneless chicken is popular among the middle class. It is an extensive market, and you need to tap it. You can also package the bones and sell them. They are great at making certain dishes, especially soup.
