Top 10 Best Toothpaste Brands In The World

In 2023, the leading toothpaste brands globally are experiencing a surge in popularity by introducing health-conscious variants, aligning with recommendations from dental experts to cater to customers across all age demographics. The toothpaste industry, boasting a market size of 35.5 billion USD, is projected to exhibit a robust 6.4% Compound Annual Growth Rate (CAGR) up until 2030.

Toothpaste plays a vital role in maintaining oral hygiene. Standard toothpaste addresses common dental issues, while trusted brands aim to entice customers of all ages with specialized products. These include whitening toothpaste for a brighter smile, fluoride-free options to fortify tooth enamel, natural formulations with baking soda for sensitive teeth, fluoride-infused varieties to combat tooth decay, and flavored kids' toothpaste designed to appeal to children.

Upon entering a drugstore or supermarket, it's evident that a significant portion of an aisle is dedicated to various toothpaste options. While having a wide array of choices is beneficial, navigating through them can be overwhelming. Historically, I've instinctively reached for a tube of either Colgate or Crest, brands consistently endorsed by my dentists, without much consideration.

However, delving into this subject a year ago and seeking counsel from a panel of dentists has enlightened me about the significance of the ADA seal of approval, distinctions among fluorides (and identifying the superior one), as well as other components to seek or avoid based on individual requirements. For a more in-depth overview, refer to the What we're looking for section, and peruse our expert-recommended selections, whether you're in search of a toothpaste for whitening or to address sensitivity concerns.

Best Toothpaste brands In the world

• Colgate
• Forever Living Products International, Inc
• Sensodyne
• Glister
• Crest
• Aquafresh
• Arm And Hammer
• Close Up
• Pepsodent
• Aim

1. Colgate-Palmolive

Colgate toothpaste, a product of the Colgate-Palmolive Company, holds the distinction of being the most trusted toothpaste brand worldwide. The oral care division, contributing 47% of global net sales, commands a substantial 45% share of the global market and boasts an impressive 67.7% market penetration on a global scale, standing as the primary revenue source for the Colgate-Palmolive brand.

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The esteemed American toothpaste brand, Colgate, was first introduced in 1873, dedicated to oral hygiene. Its comprehensive range of oral care offerings encompasses dental floss, tooth powder, mouthwashes, toothbrushes, and a diverse array of toothpaste formulations. This includes whitening, fluoride-infused, gel-based, specifically flavored, and natural ingredient-infused toothpaste options.

In 2018, Colgate introduced the Colgate Smart Electric Toothbrush, utilizing Kolibree technology. Additionally, in 2020, a toothpaste infused with hemp seed oil gained registration with the U.S. Government. The next-generation toothpaste, Colgate Total, features a fluoride formulation (stannous fluoride stabilized with zinc sulfate) engineered to combat plaque buildup on oral surfaces.

2. Forever Living Products International, Inc

Forever Living Products International Inc emerged as one of the world's most trusted toothpaste brands. Its products have reached 150 countries, facilitated by a network of 9.3 million distributors operating as independent business owners.

Utilizing a multi-level marketing approach, Forever Living is recognized for its rapid growth within the United States. Their range of oral hygiene products includes fluoride-free options and gel toothpaste crafted from natural elements like aloe vera, promoting freshness and preventing bad breath.

This toothpaste brand is known for enhancing tooth enamel, preventing decay, addressing sensitivity, and averting dental issues. Among their offerings, the Forever Living Bright Aloe Vera Oral Care Tooth Gel stands out. Formulated with natural ingredients including peppermint, spearmint, and aloe vera, it ensures a deep clean and leaves breath feeling refreshed. Notably, this mint-flavored toothpaste is fluoride-free.

3. Sensodyne

Sensodyne has secured its position as one of the most trusted toothpaste brands globally, notably ranking among the top five toothpaste recommendations from dental professionals for addressing tooth sensitivity.

Sensodyne's reputation for being a go-to toothpaste for sensitive teeth extends worldwide. The brand assures customers that brushing twice daily with Sensodyne toothpaste not only alleviates sensitivity but also promotes good oral hygiene by safeguarding against gum inflammation.

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Offering a diverse product range, including whitening toothpaste for brighter smiles, kid-friendly options to support gum health in children, and standard toothpaste to combat cavities and plaque buildup, Sensodyne caters to various dental needs. The brand relies on three key additives stannous fluoride, potassium nitrate, and calcium phosphate to effectively combat tooth sensitivity.

4. Glister (Amway)

Glister, a toothpaste brand under the American company Amway, emerged as one of the most reputable and globally trusted names in oral care. It has established its presence in over 100 countries, with significant markets in the United States, India, Malaysia, Korea, and China. Known for its organic formulations, Glister's products address concerns such as bad breath, gum disease, tooth decay, plaque buildup, and surface stains. The inclusion of fluoride ensures comprehensive oral hygiene, offering both gum protection and teeth whitening benefits through regular brushing.

5. Crest

Produced by Procter & Gamble, Crest stands as one of the premier toothpaste brands worldwide in 2023. The company's emphasis lies in research aimed at minimizing tooth decay and promoting optimal gum health. Crest caters to diverse age groups, excelling in addressing sensitive teeth, gum inflammation, and surface cleaning. Among its offerings, Crest Pro-Health, an antibacterial toothpaste enriched with stannous fluoride, stands out for its breath-freshening properties. Crest boasts a product line encompassing 3D White, gum health, cavity protection, all-around protection, and kid-friendly options. The Crest whitening toothpaste is particularly esteemed for its effectiveness in combating plaque buildup.

6. Aquafresh

Backed by its parent company's assertion as the best toothpaste brand in 2023, Aquafresh holds a distinguished position in the global oral health and dental hygiene landscape. The iconic white and blue stripes symbolize its dual benefits—combating tooth decay and ensuring lasting freshness. A later addition of a red stripe further reinforces plaque removal. Synonymous with high quality, Aquafresh offers a diverse range of products, including whitening toothpaste, pure breath action toothpaste, deep action toothpaste, and ultimate white toothpaste for whitening purposes, as well as toothpaste tailored for sensitive teeth.

7. Arm And Hammer

In 2023, Arm And Hammer, a prominent American toothpaste brand, relies on baking soda as its primary ingredient to create internationally recognized oral care products. Beyond toothpaste, the company extends its product range to encompass underarm deodorant, laundry detergent, and cat litter. Emphasizing natural ingredients like baking soda, Arm And Hammer toothpaste not only whitens teeth but also fortifies their strength. It earned the distinction of being the first toothpaste to receive approval from the ADA. Product offerings encompass toothpaste, toothbrushes, and replacement brush heads.

8. Close Up

Close Up stands out as a leading toothpaste brand in 2023, championing oral health and dental hygiene. Noteworthy for incorporating mouthwash ingredients, Close Up toothpaste excels in teeth whitening and breath freshening. Recognized for its innovation, Close Up introduced the world's first gel toothpaste. Its product line spans toothbrushes, toothpaste, and mouthwash, offering solutions that leverage natural elements like tulsi, cardamom, and clove oil alongside mouthwash components to address specific gum and teeth concerns.

9. Pepsodent

Introduced by the Pepsodent Company of Chicago, the American-origin Pepsodent commands a prominent position among the best toothpaste brands in the world in 2023. Pepsodent toothpaste provides comprehensive solutions, reinforcing tooth enamel, minimizing gum inflammation, whitening teeth, and combating plaque. Variants include expert protection, enamel-safe whitening, cavity protection, and germ-check, complemented by a range of products encompassing toothbrushes, mouth rinses, and toothpaste.

10. Aim

Aim emerges as a widely popular toothpaste brand recommended for use from the age of 2 and onwards. Easily accessible at drugstores, Aim is medically verified as safe for children. Available in both paste and gel formulations, in cinnamon and mint flavors, Aim toothpaste boasts sodium fluoride as a pivotal ingredient, functioning as an anti-cavity agent while strengthening enamel. Consistent, twice-daily brushing is imperative for superior oral health.

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